9 Starbucks Customer Loyalty Statistics: A Must-Know in 2024

ByYaqub, Mohammad Updated on:

Starbucks has built one of the most successful customer loyalty programs in the industry. But just how impactful is this program in driving customer retention and increased spending? 

With that in mind, we’ll cover Starbucks customer loyalty statistics that demonstrate the impressive loyalty Starbucks has cultivated among its customers.

Starbucks Customer Loyalty Statistics: The Key Numbers

  • Starbucks loyalty members spend 3X more than non-members and visit more often.
  • 41% of Starbucks’s U.S. sales are contributed by its loyalty members.
  • Starbucks Rewards has nearly 34.3 million active members as of 2024.
  • In 2024, active membership in the United States increased by 13% year on year.
Starbucks Active Membership
  • Starbucks’ loyalty program has averaged a 13.29% year-over-year growth.
  • Starbucks rewards members are 5.6 times more likely to visit a Starbucks every day.
  • Starbucks received a 78 on the American Customer Satisfaction Index (ACSI) in 2022.
  • 21% of Starbucks customers returned within three days, with 10% returning within one day.
  • 71% of Starbucks app users went to a store at least once a week.
  • Starbucks has a higher customer retention rate of 44% than the industry average of 25%.

Sources: (Usa Today, Skift, Pymnts, Smile, Alchemer, Statista, Page Fly, Harvard, Mjv Innovation.)

Starbucks Rewards Memberships Numbers

YearActive U.S. Membership (millions)Year-over-Year Growth
201816.3—
201917.6+8%
202019.3+10%
202122.9+19%
202227.4+20%
202330.4+11%
202434.3+13%

Source: Marketing Dive, PYMNTS, Starbucks Investor Relations, BrainStation, Restaurant Dive, PYMNTS, CX Dive

Key Starbucks Statistics

Here is an overview of Starbucks’ financial performance, store presence, customer loyalty, and brand value as of 2024.

StatisticFigureYear
Global Revenue$36.18 billion USD2024
Number of Stores Worldwide40,1992024
U.S. Store Count16,9352024
Starbucks Rewards Membership (U.S.)33.8 million members2024
Global Brand Value$15.3 billion USD2024

Source: Statista, Starbucks Investor Relations

Sources:

  1. The Latest Money, Business & Finance News | USA TODAY
  2. Starbucks Remains Full Steam Ahead on Loyalty and Delivery | Skift
  3. Starbucks’ US Loyalty Membership Increases 15% Despite Watered-Down Rewards | PYMNTS
  4. Rewards Case Study: Starbucks Rewards in 2024 | Smile
  5. How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples) | Alchemer
  6. ACSI: Starbucks US 2024 | Statista
  7. All You Need To Know About Repeat Customers | PageFly
  8. Starbucks – The best customers in the world? – Digital Innovation and Transformation | Harvard
  9. Customer Loyalty Vs. Customer Retention: Differences and Similarities | Nudge

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